School of Recreation and Sport Sciences
School Director/Professor
Sports Administration
Office: Grover Center E160A
Phone: (740) 593-4656
E-mail: mingli@ohio.edu
1992 Ed.D.
Sport Administration
University of Kansas
1986 M.Ed.
Theories of Sport & Physical Education
Hangzhou University, China
1983 B.Ed.
Theories of Sport & Physical Education
Guangzhou Institute of Physical Culture, China
Dr. Ming Li is the Director of the School of Recreation and Sport Sciences at Ohio University and a Professor in Sports Administration. Before joining the faculty at Ohio University, he taught at Georgia Southern University for eleven years. During those years, he coordinated both the graduate and undergraduate sport management programs. Dr. Li’s teaching and research interests are in financial and economic aspects of sport, research methods in sport management, and international sport management.
His professional affiliations include: North American Society for Sport Management (NASSM), Sport Marketing Association (SMA), American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD), and International Council for Health, Physical Education, Recreation, Sport and Dance (ICHPER.SD). Currently, Dr. Li is the President of NASSM. He used to hold offices as Member-at-Large on the Executive Council of NASSM, Chair of the Sport Management Council of the National Association for Sport and Physical Education (NASPE), and Director of the Sport Management & Administration Commission of ICHPER.SD.
He was the recipient of the 1999 Taylor Dodson Award given by the Southern District AAHPERD. The award is presented annually to a young professional who has demonstrated strong leadership qualities in the field of health, physical education and dance. He has actively participated in the NASPE-NASSM Sport Management Program Review process. In 2001, he finished his three-year term serving on the Sport Management Program Review Council (SMPRC). He has served as a consultant to several institutions in program evaluation and development in sport management. Dr. Li has memberships on the editorial boards of several professional journals, including Journal of Sport Management, International Journal of Sport Management, and Sport Marketing Quarterly. In 1996, he worked for the Atlanta Committee for the Olympic Games (ACOG) as an Olympic Envoy. The Envoy appointment was awarded as a result of Dr. Li's leadership ability, decision making and communication skills, and ability to work in a multi-cultural environment. For the contribution he made to his profession, the institution, and the community, he was given the 2000-2001 Award for Excellence in Service by Georgia Southern University.
Dr. Li has published more than 25 articles in refereed journals, 4 book chapters, three books. Presently, he is the lead editor for a book project, International Sport Management. In addition to publications, Dr. Li also made numerous refereed presentations at state, national and international conferences. He is a Guest Professor of five institutions in China (i.e., Guangzhou Institute of Physical Education, Sun Yat-sen University, Central University of Finance and Economics, Tiangjin University of Sport, and Beijing Sport University).
Books Authored or Edited
Li, M., Pitts, B., Quarterman, J. (2008). Research methods in sport management. Morgantown, WV: Fitness Information Technology Inc.
Eschenfelder, M. & Li, M. (2006). Economics of sport (2nd ed.). Morgantown, WV: Fitness Information Technology, Inc.
Li, M., Hofacre, S. & Mahony, D. (2001). Economics of sport. Morgantown, West Virginia: Fitness Information Technology, Inc.
Song, C. C. & Li, M. (1999). Badminton everyone. Winston-Salem, NC: Hunter Textbooks, Inc.
Book Chapters and Invited Contributions to Text Books
Reilly, M., Li, M. & Ogden, J. (in press). International Considerations. In H. Lawrence & M. Wells (Eds.). Event Management Blueprint: Creating and Managing Successful Sports Events
Quarterman, J., Li, M. & Park, J. (2006). Managerial leadership in sport organizations. In J. B. Parks, B. R. & J. Quarterman (Eds.), Contemporary Sport Management (pp. 335-355). Champaign, IL: Human Kinetics.
Li, M. (2005). International Olympic Committee. In D. Kluka, B. Stier, & G. Schilling (Eds.), Aspects of Sport Governance (pp. 23-31). Oxford: Meyer & Meyer Sport (UK) Ltd.
Li, M. (1994). A comparative study of intercollegiate athletics in China and the United States. In R. C. Wilcox (Ed.), Sports in the Global Village (pp. 403-411). Morgantown, West Virginia: Fitness Information Technology, Inc.
Selected Refereed Publications
Yang, X., Sparks, R. & Li, M. (2008). Sport sponsorship as a strategic investment in China: Perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics. International Journal of Sports Marketing and Sponsorship, 10 (1),
Burden, W., Li, M., Masiu, A. & Savini, C. (2006). Outsourcing intercollegiate sport marketing operation: An essay on media rights holders’ strategic partnership decisions. International Journal of Sport Management, 7, 474-490.
Burden, W. & Li, M. (2005). Circumstantial factors and institutions’ outsourcing decisions on marketing operations. Sport Marketing Quarterly, 14 (2), 125-131.
Li, M. & Burden, W. (2004). Institutional control, availability of internal resources and other related variables in affecting athletic administrators’ outsourcing decisions. International Journal of Sport Management, 5 (4), 1-11.
Burden, W & Li, M. (2003). Differentiation of NCAA Division I athletic departments in outsourcing of sport marketing operations: A discriminant analysis of financial-related institutional variables. International Sports Journal, 7(2), 74-81.
Li, M., Kanters, M. & Ammon, R. (2002). The status of the internationalization of sport management curricula in the United States. International Journal of Sport Management, 3(4), 282-289.
Li, M., Ammon, R. & Kanters, M. (2002). Internationalization of sport management curricula in the United States: A national survey. International Sports Journal, 6(2), 178-194.
Li, M. & Burden, W. (2002). Outsourcing sport marketing operations by NCAA Division I athletic programs: An exploratory study. Sport Marketing Quarterly, 11(4), 227-232.
Li, M. (2000). Regulation of elite sports in the United States. International Sports Journal, 4(2), 26-43.
Delpy, L. & Li, M. (1998). The art and science to conduct economic impact studies. Journal of Vacation Marketing, 4(3), 230-254.
Li, M., LaPoint, J. & Mawson, M. (1998). An empirical examination of organizational effectiveness in the athletic departments of NCAA Division I-A and Division I-AA institutions. International Sports Journal, 2(1), 31-48.
Yeh, K. T. & Li, M. (1998). Globalization of sport and its economic rationale. Journal of ICHPER.SD, 34(2), 28-32.
Cobb, P. & Li, M. (1997). Areas of inquiry in self-study for graduate sport management programs: views of sport management educators in U.S.A. Journal of ICHPER.SD, 33(4), 23-29.
Li, M., Song, C. & Hancock, D. (1997). The Delphi technique in labor demand forecasting: A case in the public assembly facility industry. International Sports Journal, 1(1), 96-107.
Li, M. & Cotten, D. (1996). Content analysis of the introductory course in sport management. Journal of Sport Management, 10(1), 87-96.
Li, M. (1994). A tripartite approach to sport facility financing. Sport Marketing Quarterly, 3(4), 31-35.
Li, M., Cobb, P. R. & Sawyer. L. (1994). Sport management graduate programs: characteristics of effectiveness. Journal of Physical Education, Recreation and Dance, 65 (5), 57-61.
Li, M. (1993). Job satisfaction and job performance of coaches of the spare-time sports schools in China. Journal of Sport Management, 7(2), 132-140.
Selected Presentations
Li, M. & Burden, W. (2009, May). A Survey of the Sport Marketing and Sponsorship Practices of Historically Black Colleges and Universities (HBCUs) Playing NCAA Division I Football. Paper to be presented at the 2009 Annual Conference of the North American Society for Sport Management, Columbia, South Carolina.
Li, M. & Ma, Y. (2008, November). A Content Analysis of the Promotional Messages in the 2008 Programs in Sports Business Special Advertising Section of the SportsBusiness Journal. Paper presented at the 2008 Biannual Conference of the Asian Association for Sport Management held in Bangkok, Thailand.
Li, M., Kreutzer, A. & Reilly, M. (2008, September). Issues in Sport Sponsorship Exclusivity and Categorization. Paper presented at the 2008 Annual Conference of the European Association for Sport Management, Heidelberg, Germany.
Li, M. & Akindes, G. (2008, August). The Development of an Assessment Model for Sport Development. Paper presented at the 2008 International Convention on Science, Education and Medicine in Sport (ICSEMS), Guangzhou, P. R. China.
Li, M., Ammon, R., & Case, R. (2008, June). Implementation of a short-term study abroad program in sport management: Issues, Concerns, and Lesson Learned. Paper presented at the 2008 Annual Conference of the North American Society for Sport Management, Toronto, Canada.
Li, M. & Lawrence, H. (2007, June). Use of Secondary Data in Sport Management Research. Paper presented at the 2007 Annual Conference of the North American Society for Sport Management, Fort Lauderdale, Florida
Xie, D. & Li, M. (2007, June). Exclusivity Issues in Olympic Sponsorship. Paper presented at the 2007 Annual Conference of the North American Society for Sport Management, Fort Lauderdale, Florida
Li, M., Bae, S., Kimura, K. & Xie, D. (2006, June). Presented at a roundtable entitled “The Sport Industry in East Asia: Implications of International Expansion for Sport Businesses” at the 2006 Annual Conference of the North American Society for Sport Management, Kansas City, Kansas.
Li, M. (2005, June). Are They Interval Scales? Paper presented at the 2005 Annual Conference of the North American Society for Sport Management, Regina, Canada.
Li, M. & Carr, D. (2005, April). Large Classes: Challenges and Triumphs. Paper presented on the Sport Management Council Day at the 2005 AAHPERD Convention, Chicago, Illinois
Li, M. (2004, June). Government involvement in sport: A global perspective. As one of the presenters, participated in a group presentation entitled “Lessons Well learned: Sharing Meaningful Sport Management Assignments and Activities presided by Jacquelyn Cuneen at the 2004 Annual Conference of the North American Society for Sport Management in Atlanta, Georgia.
Chen, L. & Li, M. (2004, June). Membership incentives of professional associations: Are coaches motivated similarly or differently? Paper presented at the 2004 Annual Conference of the North American Society for Sport Management in Atlanta, Georgia.
Li, M. (2004, March). Teaching sport finance: Issues and practices. As a panel member, participated in a workshop entitled “Sport Management Pedagogy Workshop”, presided by Andy Gillentine at the 2004 National Convention of the American Alliance for Health, Physical Education, Recreation and Dance
Li, M. (2003, April). The quality of sports life and economics development in American cities. Paper presented in the 2003 Annual Convention of the American Alliance for Health, Physical Education, Recreation and Dance, Philadelphia, Pennsylvania.
Li, M. Burden, W. (2003, January). Development of an Instrument to be Used by Athletic Administrators in Assessing Their Outsourcing Needs. Paper presented in the 2003 Annual Conference of the Southern District of the American Alliance for Health, Physical Education, Recreation and Dance, Savannah, Georgia
Gamble, T., Li, M., Shank, M. & Wilson, J. (2002, March).Creating a Sport Business Program. Participated in a roundtable discussion as a panelist at the 2002 Annual Conference of the Association of Marketing Theory and Practice, Savannah, Georgia
Li, M. & Eisenhart, H. (2001, November). Building a Regional Economic Development Alliance among Municipal Sport Agencies. Paper presented at the 2001 Annual Conference of the Sport Management Association of Australia and New Zealand, Melbourne, Australia